2% Response
By Raj Bhatia, Co-Founder & Managing Director UCP
Is that the maximum you can get from a direct marketing exercise. Not in the real world…

Can loyalty programmes make you rich?
By Raj Bhatia, Co-Founder & Managing Director UCP
Yes, but only if you understand a few basics first…

Gold @ home
By Pabitra Chatterjee, Creative Director UCP
The house list can do wonders, but only if we use it just right'…

Database is business
By Raj Bhatia, Co-Founder & Managing Director UCP
Why gathering, manumitting and using data should be included in every manager's appraisal…

Delight your customers or they'll delight your competitor!
By Raj Bhatia, Co-Founder & Managing Director UCP
Companies can no longer afford to pay lip service to listening…

First Steps in Database (Part 1)
By Raj Bhatia, Co-Founder & Managing Director UCP
The first steps towards turning lists into databases, and data into information…

First Steps in Database (Part 2)
By Raj Bhatia, Co-Founder & Managing Director UCP
Data = Sales. It may be easier than you imagine…

No breakthroughs needed
By Pabitra Chatterjee, Creative Director UCP
All we need, at least to begin with, are to get some basic hygiene factors right...

It's the service, stupid!
By Raj Bhatia, Co-Founder & Managing Director UCP
Manufacturers need to worry about selling, or they may soon have no one to sell to…

Size doesn't matter
By Raj Bhatia, Co-Founder & Managing Director UCP
When it comes to direct marketing, entrepreneurs may be better off than the big guys…

The world's oldest loyalty programme
By Raj Bhatia, Co-Founder & Managing Director UCP
Believe it or not, we are conditioned to make loyalty programmes work…

Worldwide Chandni Chowk
By Raj Bhatia, Co-Founder & Managing Director UCP
The world's newest market may have the same problems as one of its oldest…