Welcome to UCP

Founded on July 4, 2001, UCP is amongst India’s premier database marketing companies, specialising in one-to-one customer management programs.

With offices across 3 cities, UCP has a team of 72 professionals, and a client roster that includes some of India’s leading companies such as Titan, Arrow, Lee, Cavinkare, Airtel, Autodesk, Escorts, Cafe Coffee Day and Reliance Brands, to name a few. Since its inception, UCP has executed over 500 campaigns for its clients, many of them producing enviable results.

Between its team members, UCP has over 100 years of database, loyalty and relationship marketing experience. But that’s not what makes us unique…it’s a combination of three Pillars of Wisdom that add up to a Unique Selling Proposition for UCP.

Junoon or Passion

We define this as an obsession to produce great results from every campaign that we execute. A passion shared by every person at UCP. It’s this junoon that keeps us focused on selling your products and services, and keeps us from indulging in vain creative fancies. (Many an agency has built its reputation by following the opposite route.) The same junoon forces us to dispassionately evaluate every campaign we create – with results as the only yardstick.

Leading by Inspiration; Learning through Experience

We follow international best practices and learn through our success and failure. This continuous process of learning, ensures greater success and better results for every project that we execute.

Practising what we Preach

We’ve built our business entirely by practising the principles we espouse to our clients. In fact, almost our entire business, one way or the other, has been result of positive referrals from existing clients.