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Delight your customers or they’ll delight your competitor!
Companies can no longer afford to pay lip service to listening… Why companies didn’t bother to listen? Customers want to talk, but manufacturing and service companies are rarely interested in listening. Not because they don’t want to. They think they Read More..
Can a loyalty program make you rich?
Yes, but only if you understand a few basics first… What loyalty isn’t? Loyalty program are created to earn loyalty. Loyalty, according to the thesaurus, is synonymous with devotion, attachment, faithfulness, and constancy. From the marketing point of view, all Read More..
Database is business
Why gathering, manumitting and using data should be included in every manager’s appraisal… Ignorance is not bliss. “The purpose of business is to create customers at a profit,” avers Peter Drucker. ‘Business’, ‘customer’ and ‘profits’ are inseparable words, mention the Read More..
