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	<title>UCP Direct</title>
	<link>http://www.ucpdirect.com</link>
	<description>Up, Close &#38; Personal</description>
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		<title>Should all cold calls be banned?</title>
		<description><![CDATA[The answer may not be as obvious as you think. Sometime back, a scribe who covers marketing and advertising for a leading publication, asked me how the tele-marketers get her number and call her on her mobile, often at hours more uncivil than appropriate. Before answering her question, I asked, “Do they address you by [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/should-all-cold-calls-be-banned</link>
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		<title>Size doesn&#8217;t matter</title>
		<description><![CDATA[When it comes to direct marketing, entrepreneurs may be better off than the big guys… &#160; I have a friend who runs his own editing studio. He has three or four regular clients, and a whole lot of &#8216;one-off-ers&#8217;, who land up at the studio once in a while His clients include advertising agencies, and [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/size-doesnt-matter</link>
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		<title>First Steps in Database</title>
		<description><![CDATA[The first steps towards turning lists into databases, and data into information… The most used and abused word in Direct Marketing is database. Those who have it, think of it as their most prized asset. &#8220;Once we know about our customers, we will able to turn this knowledge into cash, profits and loyalty,” they feel. [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/first-steps-in-database</link>
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		<title>It&#8217;s the service, stupid!</title>
		<description><![CDATA[Manufacturers need to worry about selling, or they may soon have no one to sell to… Four months back I bought a fridge. Did I buy a product or a service? Is the car I own a product or a service? Your regular department store offers you hundreds of products, but what about its service? [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/its-the-service-stupid</link>
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		<title>Worldwide Chandni Chowk</title>
		<description><![CDATA[The world&#8217;s newest market may have the same problems as one of its oldest… Have you ever been to Chandni Chowk? More specifically, Chandni Chowk market? It&#8217;s right next to Delhi Railway Station, a stone&#8217;s throw from the Interstate Bus Terminal, and bang opposite the famous Red Fort. Chandni Chowk is perhaps the country&#8217;s biggest [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/worldwide-chandni-chowk</link>
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		<title>Offer a freebie, or simply kiss!</title>
		<description><![CDATA[Three days before World Cup cricket semi-final, I went to buy a new LCD TV. City: Bangalore. Store: Ezone. I searched, but couldn’t get anything within my budget. So, I hopped into another shop, couple of minutes&#8230; Read full article &#160;]]></description>
		<link>http://www.ucpdirect.com/knowledge/offer-a-freebie-or-simply-kiss</link>
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		<title>Turning 10 the second time</title>
		<description><![CDATA[The year I turned 10 was 1972. Speaking from the ramparts of Red Fort, the Indian Prime Minister thundered, “India is stronger today than it was 25 years ago. “Our democracy has found roots, our thinking is clear, our goals are determined, our paths are planned to achieve the goals and unity is more solid [...]]]></description>
		<link>http://www.ucpdirect.com/news/turning-10-the-second-time</link>
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		<title>Are those who fly the richest in India?</title>
		<description><![CDATA[Indian skies are booming, just like the rest of India. Every second person seems to be flying… your colleague three levels below… your friend who never had enough dough to pay restaurant bills… your uncle who’d think twice about taking a 3-tier AC train berth… your neighbour who just graduated to a second-hand old Maruti [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/are-those-who-fly-the-richest-in-india</link>
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		<title>Referrals build business. Any doubts?</title>
		<description><![CDATA[A 37 year old, having failed at seventeen different vocations, turned into the world’s greatest salesman within 4 years! His magic mantra: referrals. “Six out of every 10 cars I sell, come through positive references of my existing customers,” he declares. Mind you, these are the sales he has been able to track. My guess [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/referrals-build-business-any-doubts</link>
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		<title>The I love you strategy!</title>
		<description><![CDATA[If you love a girl, and tell her so, there are two possible outcomes: she’ll reject you, or she’ll melt, stretch her arms and hold you tight, refusing to let you go! In either situation you’ll end up winning. How? If she accepts you, you are on your way to seventh heaven; if she rejects [...]]]></description>
		<link>http://www.ucpdirect.com/knowledge/the-i-love-you-strategy</link>
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