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Referrals build business. Any doubts?
A 37 year old, having failed at seventeen different vocations, turned into the world’s greatest salesman within 4 years! His magic mantra: referrals. “Six out of every 10 cars I sell, come through positive references of my existing customers,” he declares. Mind you, these are the sales he has been able to track. My guess is that almost 100% of his sales would have come through referrals. Else, he wouldn’t have continued to remain the world’s greatest salesman for 13 consecutive years!
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